YouTube Merch Store Introduction Transforms Video Site to Online Business Channel

October 17, 2011, By Alexandru Ion

YouTube, with its tons of videos, has got a major share of the global population visiting it each month. And if videos aren’t enough for popularity, the site is going a step (or two) ahead and is transforming into a trading channel.

YouTube Merch Store Introduction Transforms Video Site to Online Business Channel

The site has announced that it will allow people to sell merchandise, tickets and other what-nots through the site. For this, YouTube is starting up a new feature called the Merch Store.

If you are a YouTube partner, then through the Merch Store, you will be able to sell artist merchandise, digital downloads, concert tickets and other experiences to your fans and visitors. A number of companies are reportedly joining hands with YouTube for this venture.

Merchandise sales, concert tickets and experiences will get a lift off by Topspin, while SongKick will back ticket sales for concerts. iTunes and Amazon are also lending a hand for the transactions of music downloads.

YouTube is expected to hand out the Merch Store to their music partners in the coming weeks. The site hasn’t let out the monetary figures that will be distributed for the sales, but they said that the site would be entitled to a small percentage of the sales to cover up the cost.

With the Merch Store, YouTube will transform from being just a place to discover videos to a business route for artists and musicians.



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