The smallest Range Rover, Evoque is coming to India. Evoque is Land Rover’s first crossover vehicle designed to be more fuel-efficient.
Tata Motors, owners of the luxury marquee brand Jaguar Land Rover (JLR), plans to launch the vehicle as the entry-level Range Rover. It will be imported as a completely built unit from Jaguar Land Rover’s Halewood plant in the UK. It is also all set to attract an import duty of 110 per cent.
The stylish, good-looking car is believed to have its own niche segment in the market. The vehicle is aims at people who can afford it and for whose lifestyle it fits. It is solely urban. The auto features a 240 horsepower 2.0-litre engine.
The luxury car market has grown 60-70 per cent this year. The increment in income and enhanced standard living are the major factors responsible for this. Celebrities, businessmen, corporate heads and real estate (individuals) are mainly aimed customers. Hence the auto maker anticipates good welcome from the Indian customers.
Tata Motors, which sold just 242 JLR cars in 2009-10, has seen a ‘multi-fold’ increase in sales. The company has sold more of Land Rover models than Jaguar cars so far.
In the Land Rover portfolio, Tata Motors sells the Freelander, Discovery and Range Rover sport SUVs (Rs 63 lakh-4.75 crore) while the Jaguar basket has the XJ, XF, XFR and XKR sedans (Rs 48-92 lakh) in the country.
Range Rover Evoque was first revealed at the Paris Motor Show during September this year with a price tag of £30,000 (Rs 21 lakh).Tata has not decided whether India would get the three-door version or the five-door version of the Evoque.