Prepaid Smartphone Demand On the Rise in the US

April 2, 2012, By Alexandru Ion

The popularity of prepaid smartphones is now increasing in the US. The latest survey done by Marketing research firm Stevenson Company has found out this rise in demand for the prepaid smartphones.

Prepaid Smartphone Demand On the Rise in the US

The latest TraQline Wireless report was prepared after surveying the number of prepaid/no-contract phones and standard contract/postpaid phones in the US. They pointed out that above 50 percent of mobile phone purchases in the country is covered by smartphones.

According to the report, 63 percent of all postpaid mobile phones sold are smartphones. Interestingly, in the case of prepaid section, they have found a tremendous increase in the smartphone sales.

At the end of 2011, the smartphone prepaid market covered 29 percent of the total mobile sales, which was 5 percent three years ago. In the US, 17 percent of all mobile phone purchases are prepaid, with Walmart selling a majority of those phones.

TraQline predicts that though both the prepaid and postpaid market has their own respective advantages, the prepaid dealings will be more opted as the retailers and manufacturers have equal opportunities.

Handset features will play a vital role in increasing the growth of prepaid market in the coming days.

The prepaid smartphones based on the Android platform have been an important factor for the prepaid market growth. More manufacturers and carriers are now opting for the Android smartphones as the platform and that allows them to easily alter and distribute them.

Looks like we might get to see more prepaid smartphones  in the mobile phone market in the coming days. What do you think?

Related reading