Low Cost Tablets to Rule 60 Percent of Global Market by 2016

March 24, 2012, By Sanjeev

Apple’s reign in the tablet market is set to hit a speedbreaker in the coming years. The latest study done by the market research firm ABI Research has found that the low cost tablets priced below $400 will occupy 60 percent of the global market by 2016. Out of more than 220 tablet models currently available, Apple’s iPad is the market leader.

Low Cost Tablets to Rule 60 Percent of Global Market by 2016

It is predicted that the cheaper tablets like Kindle Fire and Google’s Nexus Tab will cover more than half of the worldwide market share in 2016. The study has also found that most of the companies are now also trying to develop low cost tablets targeting lower end customers. It is expected that the popularity of tablets above $400 will lessen in the next five years.

Jeff Orr, group director of consumer research at ABI, points out that the bulk of new low cost slates will have more demand in growing markets like India and China. He believes that the growth of the global tablet market will be hugely dependent on the emerging markets.

The research firm also reminds that the tablet models with display sizes between 7 and 9 inches will have an upper hand, as they would come with more portability for the users.

In addition, they also added the possible speedy future growth of the eReaders in the coming days. Pointing out a 33% growth in the eReader market during 2011, the firm believes that the total shipments will grow more than 20 percent in 2012.


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