Google plans to introduce ‘Do Not Track’ feature in its Chrome web browser by the end of this year. With the Do Not Track facility, users can avoid getting under scrutiny of advertisers, going online through Google’s Chrome.
Chrome manages to preserve user anonymity by modifying communication between browsers and servers. This facility has been demonstrated previously in many web browsing programs.
Do Not Track is a user selective feature. Browser requires demand from users to activate the facility. Mozilla had already integrated this feature into its web browser, FireFox. Microsoft and Apple featured Do Not Track in their browsers, which are Internet Explorer and Safari 5.1 respectively.
Google is now tracking the footprints of its predecessors in this field. In a statement Google’s representative said, “We plan to implement Do Not Track across our browser and advertising systems by the end of the year.”
But we are wondering, what might have delayed Google to track it down onto its browser? It might be because Do Not Track wasn’t a mature idea, as far as Google is concerned.
Of course it’s interesting, but seems to be too vague for Google. Moreover, it needs consent from websites to provide this feature. Google, Microsoft, Yahoo, AOL, and other Internet giants are in for Do Not Track, which underlines its importance.
Susan Wojcicki, Google’s senior vice president of advertising said in a statement that: “We’re pleased to join a broad industry agreement to respect the ‘Do Not Track’ header in a consistent and meaningful way that offers users choice and clearly explained browser controls.”
The recent emphasis on Do Not Track could be read in the light of the proposed ‘Consumer Privacy Bill of Rights’ by Obama Administration. Those who can’t wait till the end of year can get a browser extension of Do Not Track and manually install it onto your browser. Use it, and enjoy private browsing.